KitchenAid Cookware launches in the Philippines, bringing culinary creativity, innovation and quality to Filipino kitchens
KitchenAid, long known for its craftsmanship, durability and design is excited to announce the launch of its cookware collection in the Philippines. It’s the start of an exciting new chapter, following the successful launch of KitchenAid appliances and expands the collection of kitchen tools available to help elevate Makers everyday cooking.
KitchenAid, a trusted companion for over 100 years
KitchenAid, an iconic American brand and the #1 mixer brand in the world* offers a wide range of products designed to empower kitchen enthusiasts, from the home cook to the professional chef, with tools designed to perform and made to last. They add excitement to every cooking journey and help people enjoy the creative process, while helping turn small cooking moments into precious memories and opportunities to connect with loved ones.
PFAS-free: a safer and healthier way of cooking
KitchenAid’s cookware collections are thoughtfully crafted: they’re free from PFAS, PFOA, lead and cadmium, ensuring that no toxic fumes are released during cooking. This future-proof approach guarantees a healthier and safer kitchen environment, aligning with KitchenAid’s dedication to providing innovative and trustworthy kitchen solutions.
Jeff Peh, The Cookware Company - Sales Manager of KitchenAid Cookware quipped “This isn’t just about delivering high-quality cookware—it’s about eliminating harmful man-made chemicals that have likely accumulated in our bodies, ensuring that no toxic fumes are released while cooking. It’s a step towards making every kitchen not just a place of creativity but also a haven of safety and health”.
The perfect collection for every cook
Everyone has their own style and preferences when cooking. That's why KitchenAid introduces six different cookware collections to choose from, each with its own unique features and benefits:
● Classic Forged Aluminum: An easy-to-use collection with a timeless design featuring an extra thick forged base for even heat distribution, and a healthy ceramic non-stick coating for easy food release and a fast clean-up.
● Classic Stainless Steel: A beautiful range featuring a heavy-gauge stainless steel induction base with an aluminum core for fast and even heating. The healthy ceramic non-stick on frypans and woks guarantees easy food release and a fast clean-up.
● Forged Hardened Aluminum: Lightweight yet strong, this collection is made from heavy-gauge hardened aluminum for extra durability and scratch resistance. The healthy ceramic non-stick coating guarantees easy food release and a fast clean-up.
● Multiply Stainless Steel: This uncoated range features a heavy-gauge stainless steel body with an aluminum core for fast and even heating. Durable curved rims guarantee drip-free pouring and sealed edges prevent corrosion for a lifetime of use.
● Cast Iron: A robust and durable, yet elegant collection made of high-quality cast iron. It retains heat extremely well, making it perfect for searing, browning, braising and long simmering.
● Steel Core Enamel: This cookware has a heavy gauge steel core for excellent heat retention – perfect for long simmering soups or sauces. The multi-layer enamel is non-reactive and acid-resistant for optimal taste preservation.
Unveiling KitchenAid Cookware: A Live Culinary Presentation by Chef JP Anglo
KitchenAid Cookware was put to the test at the official launch event held at Sarsá Kitchen + Bar in Rada, Makati. Award-winning Chef JP Anglo, renowned for his innovative approach to Filipino and Asian cuisine, led a live cooking demonstration featuring restaurant-quality dishes masterfully prepared using select items from the collection.
Three mouthwatering savory dishes were prepared:
First, Chef JP used the Wok from the Classic Forged Aluminum collection to create velvety salted egg prawns paired with fragrant egg fried rice. Following this, he turned to the Casserole from the Multiply Stainless Steel collection, whipping up melt-in-your-mouth braised beef short ribs kaldereta—a homage to homegrown flavors. Finally, he chose the Sauce Pan from the Steel Core Enamel collection to whip up a decadent chorizo truffle cheese and runny eggs on toast.
Throughout the cooking process, Chef JP showcased the versatility and durability of KitchenAid Cookware, demonstrating its fast, even heating, and ease of use that elevate every dish to perfection.
Overall, the exhibition brought together passionate individuals who value quality in cooking. KitchenAid remains a trusted companion for both seasoned and novice makers, offering innovative solutions that turn every cooking session into a fun and exciting adventure.
Exclusively distributed by Rustan Marketing Corporation
KitchenAid Cookware will be exclusively distributed in the Philippines by Rustan Marketing Corporation. It’s an exciting next step, says Ginger Dela Fuente, Division Manager of KitchenAid Cookware Philippines at Rustan Marketing Corporation:
“KitchenAid has been synonymous with providing kitchen solutions to homes from generations to generations. Now, we are very proud to introduce the KitchenAid cookware line – adding assortment to the brand which is being welcomed in Filipino households. Trusted by passionate home chefs, KitchenAid Cookware is the perfect companion to boost culinary creativity and fun cooking at home.”
KitchenAid Cookware is now available at the following retail locations:
● Rustan’s: Makati, Shangri-La Plaza, Alabang, Gateway, and Cebu
● SM Home: Megamall, North EDSA, Makati, Mall of Asia, and Aura
● True Value: Rockwell, Shangri-La Plaza, Alabang, Magnolia, and Opus Mall
● Anson’s: Makati
Additionally, customers can conveniently shop for KitchenAid cookware online at Rustans.com, Trunc Zalora, Lazada, and Shopee platforms.
About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen. To learn more, visit www.kitchenaid.ph/ or follow us on Instagram @kitchenaidcookwareph.
About Rustan Marketing Corporation
More than a distribution company.
Rustan Marketing Corporation (RMK) is the premier nationwide wholesale distributor of renowned global brands with products ranging from Fragrances, Colour Cosmetics, Personal Care, Fashion and Luggage to Home and Lifestyle. It is one of several businesses belonging to the Rustan Group, the foremost conglomerate in the retailing and wholesaling industry in the Philippines. Established in 1964, Rustan Marketing Corporation is key to the successful market entry of countless brands and the subsequent expansion of their business into all major cities in the country. Today, Rustan Marketing Corporation has well established itself as a fully integrated, multi-channel distribution company with a network of wholesale and retail outlets in key cities and trading centers nationwide. It currently holds exclusive distribution rights to numerous global brands with a strong presence in over 1,500 locations nationwide and in all major eCommerce platforms. For more information please visit: https://www.rustanmarketingcorp.com.ph