Leading the Pickleball Craze: Ayala Malls Redefines Lifestyle with PICKLEMALL (Copy)
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Leading the Pickleball Craze: Ayala Malls Redefines Lifestyle with PICKLEMALL (Copy)

Ayala Malls is leading industries the health and wellness trend by introducing a dynamic new lifestyle concept: the Ayala Malls PICKLEMALL, Pickleball at Ayala Malls. The initiative positions Ayala Malls as a hub for individuals of all ages to enhance their fitness and adopt a healthier lifestyle through Pickleball. Pickleball is a sport that has been gaining popularity worldwide. Ayala Malls PICKLEMALL aims to encourage its patrons to engage in an active and healthy lifestyle, demonstrating the company's commitment to the well-being of its customers.

To kick off the campaign, Ayala Malls organized a Pickleball match among Chairman Jaime Augusto Zobel De Ayala, Lizzie Zobel De Ayala, Mariana Zobel De Ayala, and Jaime Alfonso Zobel De Ayala. The friendly yet competitive match took place at the Greenbelt Fashion Walk on October 6th, marking the beginning of Ayala Malls' commitment to Pickleball and the community it represents.

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Leading the Pickleball Craze: Ayala Malls Redefines Lifestyle with PICKLEMALL
Inside The Metro PR and Marketing Inside The Metro PR and Marketing

Leading the Pickleball Craze: Ayala Malls Redefines Lifestyle with PICKLEMALL

Ayala Malls is leading industries the health and wellness trend by introducing a dynamic new lifestyle concept: the Ayala Malls PICKLEMALL, Pickleball at Ayala Malls. The initiative positions Ayala Malls as a hub for individuals of all ages to enhance their fitness and adopt a healthier lifestyle through Pickleball. Pickleball is a sport that has been gaining popularity worldwide. Ayala Malls PICKLEMALL aims to encourage its patrons to engage in an active and healthy lifestyle, demonstrating the company's commitment to the well-being of its customers.

To kick off the campaign, Ayala Malls organized a Pickleball match among Chairman Jaime Augusto Zobel De Ayala, Lizzie Zobel De Ayala, Mariana Zobel De Ayala, and Jaime Alfonso Zobel De Ayala. The friendly yet competitive match took place at the Greenbelt Fashion Walk on October 6th, marking the beginning of Ayala Malls' commitment to Pickleball and the community it represents.

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''A Very Good Girl'' crosses 40M mark, Kathryn Bernardo 'over the moon'
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''A Very Good Girl'' crosses 40M mark, Kathryn Bernardo 'over the moon'

Currently screening in more than 250 cinemas nationwide, A Very Good Girl has received widespread praise from moviegoers, particularly for the outstanding performances of the cast. The film marks Kathryn’s much-awaited comeback on the big screen since her 2019 hit Hello, Love, Goodbye (For which she currently holds the record for the highest-grossing Filipino film of all time with co-star Alden Richards), and her first collaboration with the BAFTA and Golden Globe nominee, Dolly de Leon.

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#CreateCOP28: International Art Competition for Climate Justice
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#CreateCOP28: International Art Competition for Climate Justice

Art has always been a powerful vehicle for change, and the annual #CreateCOP28 is harnessing this potential to drive conversations about climate change and the urgent need for action. The international art competition calls on creatives worldwide to submit artwork that raises awareness of critical climate issues and the agenda for COP28, the United Nations' annual climate summit. #CreateCOP was developed by Art Partner, a creative agency that offers creative direction, brand purpose and positioning, artist representation, and product consulting services, among others.

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Kim Kardashian receives praise for acting turn in American Horror Story: Delicate
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Kim Kardashian receives praise for acting turn in American Horror Story: Delicate

The critics and viewers have spoken. Kim Kardashian has proved doubters wrong with her much lauded performance in the premiere of American Horror Story: Delicate. The latest season of the hit series, created by Ryan Murphy, premiered on FX and showcased Kim's acting skills alongside stars Emma Roberts, Cara Delevingne, Matt Czuchry, and more.

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DonBelle’s first primetime teleserye ‘Can’t Buy Me Love’ to premiere on October
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DonBelle’s first primetime teleserye ‘Can’t Buy Me Love’ to premiere on October

This generation’s powerhouse loveteam Donny Pangilinan and Belle Mariano or DonBelle are heading to primetime block via the series Can’t Buy Me Love, available for streaming on Netflix on October 13, three days ahead of free TV airing. “After their hit online series He's Into Her and hit movies Love is Color Blind and An Inconvenient Love, DonBelle is ready to take on a new challenge as Bingo and Caroline in a one-of-a-kind story that is grounded on the plight of teenagers today that viewers across generations can also relate to,” an article from ABS-CBN Entertainment stated,

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South Trading Post to host vintage flea market in Alabang
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South Trading Post to host vintage flea market in Alabang

South Trading Post (STP) is hosting another ‘popping’ flea market, this time at the Nook CoWorking Studio in Alabang. Vintage item aficionados can score film and digital cameras to unique wares and other kitschy finds from Film Camera PH, The Archives Vintage, Wear Kahel, and more merchants at South Trading Post

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Coca-Cola and League of Legends developer launch ‘Ultimate Zero Sugar’: A Taste of +XP for Gamers
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Coca-Cola and League of Legends developer launch ‘Ultimate Zero Sugar’: A Taste of +XP for Gamers

Coca-Cola® has teamed up with Riot Games, the publisher and developer of League of Legends, to introduce the new limited-edition Coca-Cola® Ultimate Zero Sugar. This exciting collaboration marks the first time a gaming company has partnered with Coca-Cola® to create a unique flavor, celebrating the gaming community and their passion for League of Legends.

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Vargas After-Hours: A Rave Event at UP Vargas Museum
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Vargas After-Hours: A Rave Event at UP Vargas Museum

The UP Vargas Museum presents a night of artistic exploration and electrifying performances. Vargas After-Hours (Vargas x Kaput x Monochrome) promises to be an unforgettable experience that combines the best of art and music in one remarkable evening. The rave event is set to take place on September 30, 2023, at the 1/F Galleries of UP Vargas Museum.

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KathNiel and DonBelle series hit international screens
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KathNiel and DonBelle series hit international screens

Acclaimed ABS-CBN television series 2 Good 2 Be True and He’s Into Her are now airing on international screens. In case you missed it, Kathryn Bernardo was honored with the Outstanding Asian Star award at the recent Seoul International Drama Awards (SDA) 2023 for her portrayal of Ali Fajardo in 2 Good 2 Be True. Belle Mariano also won as Outstanding Asian Star at last year’s Seoul International Drama Awards for He’s Into Her, making her the first Filipina then to win the award.

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EXO’s Suho, Moira, Ben&Ben,  and more at ON Music Festival
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EXO’s Suho, Moira, Ben&Ben, and more at ON Music Festival

The very first ON Music Festival will showcase diverse genres and a star-studded line-up that includes a mix of Filipino and Korean acts. Set to perform at the event are singer-songwriters Moira and Adie, singer-actor Darren Espanto, and folk-pop band Ben&Ben, EXO’s Suho, K-indie band wave to earth, singer-songwriter Seori, and indie folk duo Melomance.

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World of Frozen to open in Hong Kong Disneyland on November
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World of Frozen to open in Hong Kong Disneyland on November

The World of Frozen is set to open on November 20, 2023 at Hong Kong Disneyland. It is also set to debut at Walt Disney Studios in Paris and Tokyo DisneySea’s Fantasy Springs expansion. The immersive new themed land will allow visitors to experience the world of Arendelle and Frozen like never before.

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G Music Fest returns with all-Pinoy lineup
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G Music Fest returns with all-Pinoy lineup

G Music Fest 2023 features some of OPM’s most iconic artists. Get ready to sing, dance, and celebrate Filipino creativity and ingenuity at the G Music Fest: Music and Creator Festival on September 16, 2023, at Ayala Circuit Makati Open Grounds.

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