Leading the Pickleball Craze: Ayala Malls Redefines Lifestyle with PICKLEMALL
Ayala Malls is leading the pickleball craze by introducing a dynamic new lifestyle concept: the Ayala Malls PICKLEMALL. The initiative positions Ayala Malls as a hub for individuals of all ages to enhance their fitness and adopt a healthier lifestyle through Pickleball. Pickleball is a sport that has been gaining popularity worldwide. Ayala Malls PICKLEMALL aims to encourage its patrons to engage in an active and healthy lifestyle, demonstrating the company's commitment to the well-being of its customers.
To kick off the campaign, Ayala Malls organized a Pickleball match among Chairman Jaime Augusto Zobel De Ayala, Lizzie Zobel De Ayala, Mariana Zobel De Ayala, and Jaime Alfonso Zobel De Ayala. The friendly yet competitive match took place at the Greenbelt Fashion Walk on October 6th, marking the beginning of Ayala Malls' commitment to Pickleball and the community it represents.
Following the kickoff event, there will be Pickleball clinics set up on Saturdays at Ayala Malls, allowing beginners to learn from expert coaches. Additionally, there will be Men's and Women's Doubles inter-mall tournaments in November catering to players of various skill levels. In addition to the sports aspect, Ayala Malls introduces the PICKLEMALL Club, a community for Pickleball enthusiasts of all levels. This club provides spaces for playing, connecting, and growing as Pickleball enthusiasts. It also offers opportunities to socialize over a meal and find Pickleball gear to suit one's style.
Market! Market! has taken the lead by becoming one of the first malls in the Philippines to feature a permanent Pickleball court. Several Ayala Malls locations, including One Ayala, Ayala Malls Fairview Terraces, Ayala Malls Circuit, Ayala Malls Vermosa, and Ayala Malls Manila Bay, will also offer permanent Pickleball courts by 2024.
Ayala Malls is inviting everyone, from seasoned sports enthusiasts to newcomers, to join the PICKLEMALL lifestyle. It's not just about playing a sport; it's about transforming your lifestyle and embracing a healthier future.
To stay updated on Ayala Malls' PICKLEMALL initiatives, visit their website at www.ayalamalls.com or follow their social media pages on Facebook and Instagram.