Coca-Cola and League of Legends developer launch ‘Ultimate Zero Sugar’: A Taste of +XP for Gamers
Coca-Cola® has teamed up with Riot Games, the publisher and developer of League of Legends, to introduce the new limited-edition Coca-Cola® Ultimate Zero Sugar. The collaboration marks the first time a gaming company has partnered with Coca-Cola® to create a unique flavor, celebrating the gaming community and their passion for League of Legends.
Coca-Cola® Ultimate Zero Sugar is designed to provide fans and players with a taste of experience points (+XP) and to commemorate every player's journey, from their first game on the Rift to competing on the global stage at Worlds for the Summoner's Cup.
Striking Design Inspired by League of Legends
Coca-Cola® Ultimate Zero Sugar features a striking packaging design that blends the iconic Coca-Cola® brand with League of Legends elements. The packaging incorporates black and various shades of gold, along with a bespoke 'Ultimate' crest and a vibrant blue Hextech glow. The design showcases a unique interpretation of the classic Coca-Cola® Spencerian Script font, inspired by the Nexus Crystals in League of Legends.
Immersive In-Game and Digital Experiences
Coca-Cola® and Riot Games have also created in-game and digital experiences to bring the excitement of Coca-Cola® Ultimate Zero Sugar to players worldwide. By scanning the QR code on a Coca-Cola® Ultimate Zero Sugar bottle or can, players can access the Coca-Cola® Creations Hub, which offers various digital experiences such as the Ultimate Emote Generator, an Instagram filter that allows players to transform themselves into League of Legends emotes for social sharing. It's an interactive way for players to engage with the League of Legends universe and the Coca-Cola® brand.
A Commitment to Fans and Gamers
Adrian Manlapig, Marketing Manager for Coca-Cola Philippines, expressed excitement about the partnership with Riot Games and emphasized the shared commitment to fans and players. "Partnering with Riot Games enables us to further advance the Coca-Cola Creations experience. As we introduce this fresh flavor, we embody our united commitment to prioritizing our fans and players in all our endeavors. And we’re bringing this drink here in the Philippines, especially for Filipino fans of both Coca-Cola and League of Legends," Adrian stated.
Coca-Cola® Ultimate Zero Sugar is available nationwide. It's a must-try for fans of both Coca-Cola and League of Legends who are looking to elevate their gaming experience.
For more information about Coca-Cola® Creations and Coca-Cola® Ultimate Zero Sugar, visit www.coca-cola.com/creations.