BALLY UNVEILS NEW FLAGSHIP STORE IN RUSTAN'S MAKATI
Anton Huang (President & CEO of SSI Group, Inc., Rustan Commercial Corporation, and Rustan Marketing Corporation), Heart Evangelista, Chris Nick, and Kyline Alcantara
Swiss luxury brand Bally announces the official opening of its new boutique in Rustan's Makati, marking a significant milestone in the brand's expansion in the Philippines. This latest addition showcases the evolution of Bally’s visual identity, integrating Swiss design values that resonate with discerning individuals seeking quality and style.
Situated in the prestigious shopping destination, the 81-square-meter space embodies the contemporary fashion house’s refined aesthetic. The store entrance guides customers on a journey of subtle elegance, welcoming them with warm wood tones reminiscent of Swiss natural landscapes. The materials blend seamlessly, revealing a rich diversity of textures as visitors journey further into the space.
Signature elements, such as meticulously designed wooden boiserie, are integral to the store's identity. The exquisite marble contrasts strikingly with the wood, complemented by walls finished flawlessly in beige. The seating area, specially designed for comfort and sophistication, provides a space to admire and try on Bally’s iconic shoes. This area features a mix of plush seating, sophisticated velvet, and black metal, an expression of style and luxury. In line with its environmental commitment, the strong emphasis on natural woods pays tribute to the brand's identity while reflecting its dedication to sustainability.
These design choices reflect Bally's commitment to quality and beauty, consistent with its 170-year heritage. Starting from shoemakers to today’s renowned fashion house, it embodies a true artisanal savoir-faire. In a new era, Bally's identity remains rooted in these enduring values of quality and beauty. The progression of the house's design represents not just a novel idea but also an evolution in design—a conscious effort to align with the present, learn from the past, and welcome the future.
This new boutique allows Bally to showcase its new store concept under Simone Bellotti’s creative direction, embracing both heritage and contemporary aesthetics. It offers a full range of Bally’s ready-to-wear, shoes, bags, and accessories for both men and women.
ABOUT BALLY
Bally is a Swiss luxury brand established in 1851 with a rich heritage in shoemaking and a longstanding relationship with architecture, the arts and the environment. Today, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic. The company is owned by JAB Holding Company, a privately held group focused on long-term investments in companies with premium brands.
For more information, please visit Bally.com
In the Philippines, BALLY is exclusively distributed by Stores Specialists, Inc., and is located at Rustan’s Makati, Shangri-La Plaza, City of Dreams, Power Plant Mall, and Newport Mall. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.