BEAUTY

Introducing the New Innisfree!

Innisfree, established in 2000, has been a pioneer in offering innovative beauty solutions crafted from the finest natural ingredients. Over the years, their product line has expanded to encompass everything from face and body care to makeup. In the Philippines, Innisfree boasts several physical locations, including those at SM Megamall and Trinoma.

Every new beginning brings exciting experiences, and for Innisfree, a fresh chapter has begun. The brand celebrated this rebranding with a gathering at the Lazada Philippines headquarters, marking their partnership with one of the country's leading e-commerce platforms. The event was filled with fun activities, including a photo booth and games like ring toss. Attendees also had the opportunity to consult with dermatologist Dr. Bea Chan-Benavidez.

The event unveiled Innisfree's renewed identity, consisting of four key elements: The New Isle, The New Logo, The New Color, and their New Brand Ambassadors. These changes reflect Innisfree's commitment to delivering quality skincare and an accessible appeal.

The New Isle envisions a place "filled with mystical energy and infinite possibilities of nature in the middle of a blue-green sea where everyone can enjoy nature freely." This concept sets the tone for Innisfree as an inclusive brand.

The New Logo symbolizes "confidence and respect for diversity in beauty." The fusion of uppercase and lowercase letters crafted into a square shape represents the gateway to The New Isle. Meanwhile, The New Color departs from traditional forest green to a vibrant shade known as "Active Green." This transformation extends to all product packaging, including favorites like the Super Volcanic Pore Clay Mask and Green Tea Seed Hyaluronic Serum, which now sport bright white packaging, allowing the new logo and font colors to shine.

Innisfree proudly introduced its brand ambassadors, featuring Jang Wonyoung of IVE and Kim Mingyu of SEVENTEEN. These K-Pop artists perfectly embody the brand's positive attitude, confidence, and energetic spirit.