LOEWE Perfumes Botanical Rainbow campaign features Greta Lee of ‘Past Lives’

Luxury fashion house LOEWE has unveiled its Botanical Rainbow Perfumes campaign 2023 for its brand new scents Aire Anthesis, Esencia EDP, and Solo Ella EDP. The campaign features international actors Greta Lee (Past Lives), Úrsula Corberó (Money Heist/La Casa de Papel), and Stéphane Bak (The French Dispatch). The campaign’s visuals were captured by famed American photographer Tyler Mitchell.

“Entwining the scents with botanical elements arranged in the Japanese ikebana style, the 2023 campaign captures the symbiotic relationship between nature and LOEWE Perfumes,” an official post from LOEWE Perfumes says.

The Aire Anthesis scent proudly showcases the distinct "LOEWE accord," inspired by the Spanish rockrose wildflower. The Esencia EDP is a masculine fragrance composed of “over 200 elements including red pepper berries, basil and tarragon”, resulting in a distinctive and captivating aroma. On the other hand, the Solo Ella EDP is a feminine scent that offers a vibrant blend of green apple and peach, delivering an invigorating olfactory experience.

With the changing of the seasons, it's the perfect time to explore new and captivating fragrances that will complement your style and leave a lasting impression. Elevate your fragrance collection with LOEWE's scents, available via the brand's official website.