Ground Y × Hell’s Paradise exclusive collection

Famed designer Yohji Yamamoto and his label Ground Y have collaborated with anime series Hell’s Paradise for a limited-edition capsule collection. Japanese model and actress Seira Anzai fronts the campaign and is featured in Ground Y's 2023-24AW season campaign visuals.

The exclusive collection showcases an array of shirts, polos, a hoodie, an ear cuff and a necklace. The items seamlessly merge the universe and characters of the anime with Ground Y's signature modish ambiance. Some garments are embellished with flower and butterfly motifs which are key elements in Hell’s Paradise universe. Some items also have designs incorporated with the characters’ visages.

Anime platform Crunchyroll is supporting the launch online in Europe, North America, Latin America, Australia and New Zealand. The capsule will also be sold online and in stores in Japan.

Hell’s Paradise (Jigokuraku) is adapted from the acclaimed manga created by Yuji Kaku. It follows a group of convicts who are sent to a remote island to retrieve an “Elixir of Life.” Yohji Yamamoto is a designer known for his avant-garde tailoring and Japanese design aesthetics. He has collaborated with renowned brands including Supreme, Neighborhood and New Era. He is also behind the creative label WILDSIDE.

Ground Y × Hell’s Paradise is available for pre-order through Yohji Yamamoto's official web store THE SHOP YOHJI YAMAMOTO until August 31. Prices range from $114 for the Yuzuriha hand ear cuff to $816 for the shadow hand polo.