Plan C opens flagship store in Ginza Six, Tokyo

High-end clothing and accessories store Plan C is expanding its presence in Japan with the opening of its new luxury retail complex in Ginza Six, Tokyo. Plan C Founder and Creative Director Carolina Castiglioni worked with designer and artist Duccio Maria Gambi to create a space both sophisticated and unconventional for the flagship store in Ginza Six.

“Duccio is really able to interpret my vision and transform ideas into projects that perfectly mix functional design and conceptual art. It’s really great to be in Tokyo, in the Ginza district, with a flagship representing the brand’s spirit in such an encompassing way,” Castiglioni stated. 

“I think the main challenge here was preserving the most authentic spirit of Plan C while showcasing the evolution of its collections towards a style that in a way is more minimal and even more sophisticated,” Gambi added.

The interior concept of the new unit plays with “contrasting lines, materials, textures and colors to create a space that is rich and exciting while being essential and functional at the same time.” 

Plan C will further strengthen its ties with the art world at the upcoming Milan Fashion Week where it will stage the Noctambulations exhibition featuring Ukrainian-born, New York-based talent Yelena Yemchuk.

The Plan C headquarters in central Milan will explore the art of collaging via 12 exclusive artworks, half of which reinterpret images photographed by Yemchuck for the brand’s spring 2024 lookbook. Plan C will also host a cocktail event to celebrate Yemchuk’s exhibition on September 20, before opening the show to the public on September 25.